Mike Pulsifer Photography mike-pulsifer.org

31Jul/090

Shooting Up Frederick

I recently walked about Frederick, MD with a friend of mine and below are the results:

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31Jul/090

Miscellaneous Photos

Some stuff I once had on SmugMug, now back online, but now on Flickr:

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26Jul/094

Lose the Lectern

Last week, I attended the Open Government & Innovations Conference in DC where thousands, it seems, of feds got together to pretend they're out-innovating the private sector in the use of Web 2.0 and social media and the implementation of transparency.  The keynotes and break-out sessions all suffered from the same problem: detachment from the audience, both physical and emotional.  Specifically, with the only available microphone attached to the lectern and no lavalier mics available, the presenters were stuck in one place and were prevented from interacting with the audience.  A great example of this is Tim O'Reilly's presentation.  Note what he says in the first five seconds.

Lisa Braithwaite has a great post where she discusses why you should avoid the lectern if you can.  The first of her three points is that the lectern "creates a physical and psychological barrier between you and the audience."  Personally, I'd like to take that a step further.  One thing I noticed at the conference was that not only was a barrier there between the presenter and those of us in the audience, but it seemed practically impossible for the speaker to form any sort of emotional connection with the audience.  That emotional connection is critical because that is what can drive someone in the audience to act upon your message.  If that emotional connection was unnecessary, then all our presentations would need to be are data dumps.

Likely a main reason why people stand behind a lectern, even when they don't have to, is because of the perception of safety.  When there's nothing between you and your audience, you're in a more vulnerable position whereas the lectern provides something physical to hide behind should the pitchforks and torches come out (trust me, they won't).  However, it is that vulnerability that allows for that emotional connection.

Of course, there will be times when, as was the case at the Open Government conference, you won't be able to free yourself from the lectern.  It's in this situation that Lisa makes some excellent suggestions.  Another I would add is if your can bend and extend the microphone far enough to the side, do so, and stand to the side of the lectern.  Take the initiative to make yourself more vulnerable for the audience.  Granted, in most cases, doing this might sit somewhere between a Herculean effort and impossible, but if possible, I'd suggest giving it a try.

Top Image credit:Reith Lectures 2009, used under a Creative Commons license.

14Jul/090

The Power Of the Metaphor

All too often, when people are trying to do the right thing by creating a strong visual to represent an idea, they fall back on the literal meaning of the word.  This often makes it very difficult to find the right image to convey the idea and will often result in a visual that seems forced.

Take for example, the concept of the "Open Government Initiative."  The application in this case was a blog, but I thought to myself, "what if we were tasked with creating slides for a presentation discussing this initiative?"  The ideas came flowing in and they were all very left-brain type of visuals; that is very literal:

  • The White House
  • Flags
  • Person at a computer
  • Open doors
  • Open windows

When attempting to come up with visuals for your message, try first assembling a list of synonyms.  From there, add a series of different types of metaphors that can represent the idea.  For example, for "open," thesaurus.com gives us:

accessible, agape, airy, ajar, bare, clear, cleared, dehiscent, disclosed, emptied, expanded, expansive, exposed, extended,extensive, free, gaping, made passable, naked, navigable, passable, patent, patulous, peeled,removed, rent, revealed, ringent, rolling,spacious, spread out, stripped, susceptible, unbarred, unblocked, unbolted, unburdened, uncluttered, uncovered, unfolded, unfurled, unimpeded, unlocked, unobstructed, unplugged, unsealed, unshut, unstopped, vacated, wide, yawning

How about some metaphors?  Well, these come to mind:

  • sky
  • open hands
  • doorway
  • passageway
  • portal

Other concepts central to the initiative include:

  • collaboration
  • transparency
  • information
  • participation
  • feedback
  • government
  • opportunities
  • public

Generate a list of synonyms from that and add to those concepts these metaphors:

  • petition
  • conversation
  • clear water
  • bulletin board
  • etc.

Do you see what we've done here?  From one simple message, we have ourselves one heck of a list of words we can use to search our favorite stock photo site and/or Creative Commons library to find the image that will help us drive our point home.

Below is a small deck with some examples of using some of these metaphors to strengthen the message visually:

12Jul/090

Effective Charts in Keynote ’09

No, I haven't abandoned this blog.  The gap in between posts can easily be explained.  You see, I have been learning how to use Adobe Premiere and Screenflick.  The results can be seen below as I share with you how to create effective charts in Keynote '09.  Hopefully, as I do more of these, you should see the quality (and my confidence recording myself like this) improve.  Either way, I welcome your feedback.