Mike Pulsifer
mike@mike-pulsifer.org
http://mike-pulsifer.org

Another almost pointless visual is the legal disclaimer slide put after the title slide by corporate. As a random example, have a look at the following investor presentation for a new opioid drug.
http://www.qrxpharma.com/download/file/QRxPharm...

Their disclaimer contains almost 300 words, or SIX times as many as would result from the 7 words by 7 lines rule of thumb for producing legible graphics.

The last sentence alleges that “you represent and confirm by attending and/or retaining this presentation, that you accept the above conditions.” Well, I sure don’t, since I can’t possibly read your darn disclaimer! Were they perhaps sampling the drug when they
prepared that disclaimer slide?

Richard

Another almost pointless visual is the legal disclaimer slide put after the title slide by corporate. As a random example, have a look at the following investor presentation for a new opioid drug.
http://www.qrxpharma.com/download/file/QRxPharm...

Their disclaimer contains almost 300 words, or SIX times as many as would result from the 7 words by 7 lines rule of thumb for producing legible graphics.

The last sentence alleges that “you represent and confirm by attending and/or retaining this presentation, that you accept the above conditions.” Well, I sure don’t, since I can’t possibly read your darn disclaimer! Were they perhaps sampling the drug when they
prepared that disclaimer slide?

Richard